With Maruti coming up with so many models in the small car segment there is a serious threat of cannibalizing its own models. What Alto did to M800, What Estillo did to Wagon-R, What desire did to SX4, and what A-star did to itself.
Although Ritz is supposed to be priced smartly in between A-star(or wagon-r, and Estillo) and the Legendary Swift but is there actually a scope of another segment there, I seriously doubt.
Well Here is a quick comparison between figures of A-Star, Ritz and Swift
|Power||67 bhp||84 bhp||87 bhp|
|Mileage (overall)||18-19 kmpl||16-17 kmpl||10-11 kmpl|
|Price||3.5 - 4.5 Lakhs||4-5 Lakhs||4.5-5.5 Lakhs|
With such an overlap between the specs and price tags there is a lot of pressure on Maruti from there own models.
I doubt if Maruti is going to capture the competitions markets or re-distribute its own sales amongst the huge list of models http://indywheels.blogspot.com/