With Maruti coming up with so many models in the small car segment there is a serious threat of cannibalizing its own models. What Alto did to M800, What Estillo did to Wagon-R, What desire did to SX4, and what A-star did to itself.
Although Ritz is supposed to be priced smartly in between A-star(or wagon-r, and Estillo) and the Legendary Swift but is there actually a scope of another segment there, I seriously doubt.
Well Here is a quick comparison between figures of A-Star, Ritz and Swift
A-Star | Ritz | Swift | |
Engine | KB10 | K12M | |
Capacity | 1L | 1.2L | 1.3L |
Power | 67 bhp | 84 bhp | 87 bhp |
Mileage (overall) | 18-19 kmpl | 16-17 kmpl | 10-11 kmpl |
Price | 3.5 - 4.5 Lakhs | 4-5 Lakhs | 4.5-5.5 Lakhs |
With such an overlap between the specs and price tags there is a lot of pressure on Maruti from there own models.
I doubt if Maruti is going to capture the competitions markets or re-distribute its own sales amongst the huge list of models http://indywheels.blogspot.com/